Guides

Discover what the 4Cs of diamonds are, how they impact the value of your diamond and how they are measured.

The quality of a diamond’s cut plays a vital role in determining how sparkly and stunning it is to look at. That’s why it’s one of the 4Cs, which determine the value of a diamond.

What makes one diamond sparkle and shine more than another is actually quite complex. It comes down to the 4Cs – a diamond’s colour, clarity, cut and carat.

Any lab grown diamond you buy is the same as a natural diamond. The differences are in how they are made, their value and how ethical they are.

Can you make a diamond ring in a lab? Discover how lab grown diamonds are created, what are they made of and how long does it take to grow a diamond.

Lab grown diamonds are identical to natural diamonds but are ethically sourced & offer greater affordability. Read our expert guide as to why they are the conscious choice when it comes to jewellery.

Discover how lab created gemstones are actually the same as natural gemstones. Find out why the only difference is they’re not mined but grown in a lab.