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Product Disclosure & Sustainability Policy
Created Brilliance Ltd is committed to providing clear, accurate and transparent information about our products, materials and sourcing practices.
We believe customers should be able to make informed purchasing decisions based on honest product descriptions and responsible disclosure standards.
This policy outlines our approach to product transparency, lab-grown diamond disclosure and sustainability-related claims.
Product Transparency
We aim to ensure all product descriptions, specifications and marketing materials are accurate and presented in a clear and responsible manner.
This includes disclosure relating to:
- lab-grown diamonds
- gemstones
- precious metals
- treatments or enhancements where applicable
- product specifications
- material composition
- sustainability-related claims
We continue to review our disclosures and product information as industry standards and regulatory guidance evolve.
Lab-Grown Diamond Disclosure
Created Brilliance specialises in jewellery featuring lab-grown diamonds.
Lab-grown diamonds are real diamonds produced using advanced technological processes that replicate the natural diamond formation environment. They possess the same physical, chemical and optical properties as mined diamonds.
We are committed to clearly identifying lab-grown diamonds in our product descriptions, marketing materials and customer communications in accordance with applicable industry guidance and consumer protection requirements.
We do not intentionally market lab-grown diamonds in a way that could mislead consumers into believing they are mined diamonds.
Gemstones & Materials
Our jewellery collections may include:
- lab-grown diamonds
- natural gemstones
- lab-created gemstones
- gold
- silver
- platinum
- other precious materials where applicable
Where treatments, enhancements or material disclosures are relevant to a product category, we aim to disclose this information appropriately.
Precious Metals
Our products primarily use precious metals including gold, silver and platinum.
Where applicable, selected collections may incorporate recycled precious metals sourced through approved suppliers. However, not all products or collections contain recycled materials.
Metal composition and fineness are described in line with applicable UK hallmarking requirements where relevant.
Sustainability Claims
We are committed to ensuring any sustainability-related claims used across our website, marketing materials or product descriptions are proportionate, transparent and appropriately supported.
Examples of claims that may be used include:
- lab-grown diamonds
- responsibly sourced
- selected recycled precious metals
- lower-impact alternatives in certain sourcing areas
We aim to avoid exaggerated, misleading or unsubstantiated environmental claims.
Where sustainability-related statements are made, these are based on information available to us through suppliers, manufacturers and applicable supporting documentation.
Environmental Positioning
Created Brilliance primarily focuses on jewellery featuring lab-grown diamonds, which may offer a lower-impact alternative to traditionally mined diamonds in certain aspects of production and sourcing.
However, we recognise that all manufacturing activity has an environmental impact and we do not claim our products are completely impact-free or fully sustainable.
We continue to review opportunities to improve operational practices, packaging materials and supply chain transparency over time.
Packaging Disclosure
Our packaging materials may include a combination of recyclable, FSC-certified and standard materials depending on the product range and operational requirements.
We continue working towards improving packaging sustainability where commercially and operationally appropriate.
Product Safety & Compliance
We work with suppliers and manufacturing partners to support compliance with relevant UK, European and international product safety requirements where applicable.
This includes areas such as:
- UK hallmarking
- REACH regulations
- nickel release standards
- restrictions relating to lead and cadmium
- product testing and compliance documentation
Ongoing Review
We recognise that sustainability standards, disclosure expectations and regulatory guidance continue to evolve.
Created Brilliance Ltd is committed to reviewing and improving our product transparency and disclosure practices as our business develops.
Contact
For questions relating to product disclosures or sustainability-related information, please contact:
Created Brilliance Ltd
11–14 Kirby Street
London EC1N 8TS
United Kingdom
Last updated: May 2026